VITO HE
untypical ENFJ · life explorer · cat lover
Who I Am
Hello and welcome, folks! I'm Vito He. Born in Chengdu and now based in Shanghai. A little about me — I am a data scientist, a chess player, and a former chess coach. I studied 6 years in USA then returned to my country. I love playing chess, playing basketball, traveling, and getting lost in a good book.
I am currently a Senior Data Scientist at SHEIN. I help companies tackle performance marketing and brand marketing challenges, developing actionable business insights and delivering strategic solutions from a data science view.
Work Experience
Focus on Integrated Marketing — quantifying the unified impact of Performance Marketing, Brand Marketing, Influencer Marketing, CRM, SNS, and Offline Activities.
Building Xiaohongshu ads platform and products, including target audience segmentation, AIPS audience system, lookalike audience recommendation.
Conducted A/B tests and causal inference to measure and optimize campaign performance to boost user growth. Built Attribution Models to track paid marketing channel performance across countries.
Data analysis and monitoring in the risk management domain. Identified anomalous patterns and contributed to data-driven risk decision-making pipelines.
Life Experience
Graduate program in data science, predictive modeling, and business strategy. Core expertise in statistical methods that form the foundation of my professional practice.
Undergraduate training in scientific methodology and quantitative reasoning — instilling a rigorous, evidence-first mindset that crosses every domain I work in.
Started at age 6. Achieved FIDE Master title (rating 2160). Claimed 1st Place at the 2015 America Open Tournament. Chess coach 2016–2019.
Selected Projects
Marketing Factor Correlation Model
Brand Marketing Indicator System
E-commerce Business Growth Analysis
Get In Touch
Whether it's a friendly chat, a collaboration interest, or a conversation about data science / AI — my inbox is always open.
