VITO HE

Focus on Integrated Marketing Measurement — quantifying the unified impact of Performance Marketing, Brand Marketing, Influencer Marketing, CRM, SNS, and Offline Activities. Deliver cross-channel attribution models and strategic budget-optimization recommendations to drive efficient marketing spend.

Marketing Science concentration. Supported building Xiaohongshu's ads platform and products, with a focus on target audience segmentation and conversion funnel analysis to improve ad delivery precision.

Built causal attribution models and robust A/B testing frameworks to measure and optimize marketing and product performance at scale. Drove data infrastructure for experimentation across growth, marketing, and platform teams.

Data analysis and monitoring in the risk management domain. Identified anomalous patterns, evaluated risk-control model performance, and contributed to data-driven risk decision-making pipelines.

Graduate program focused on data science, predictive modeling, and business strategy. Developed core expertise in statistical methods and analytical frameworks that form the foundation of my professional practice.

Undergraduate training in scientific methodology, quantitative reasoning, and data-driven research — instilling a rigorous, evidence-first mindset that crosses every domain I work in.

Started playing at age 6. Achieved FIDE Master title with a rating of 2160. Claimed 1st Place at the 2015 America Open Tournament. Served as a chess coach at Fundamental Chess Academy from 2016 to 2019 — teaching pattern recognition, decision-making under pressure, and long-horizon strategic planning.